It's always a pleasure to get a call from Jimmy or Adam at The Hive.Back in March they gave me the opportunity to have some fun working on The Sun's GAA Championship campaign with fellow Dub's fan Marius Herbert (the Ciaran Duff of art directors to my Joe McNally).
For us the line gave us a great platform to demonstrate The Irish Sun's understanding of the GAA and all aspects of inter-county rivalry/mania.
The positioning we came up with was 'Keep it County with the Irish Sun'.
For us the line gave us a great platform to demonstrate The Irish Sun's understanding of the GAA and all aspects of inter-county rivalry/mania. In short, something unexpected and 'knowing' from what might be described as a 'blow-in' tabloid in hardcore GAA circles.
Anyway, the press and radio recordings (CSI Louth* - featuring 'The Town's' very own Pat McDonnell) ran for a weekend before getting pulled almost as quickly as a nurse in Copperface Jacks...
*I'll post the mp3 as soon as I can figure how!
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