But if you're out on the road try lending your support to the lads in the Seán Kelly Cycling Academy. I shot this ad with Jason Morgan while they were competing in Mallorca. We didn't have much money but we wanted to get right into the peloton so we had one of Real Madrid's cameramen ride backwards and pillion on a motorcycle.
To save even more money, I found a band from Waterford on MySpace called The Arrangements who had just broken up. We liked their track, and I suppose a few quid and some recognition interested them, so they let us use their track 'It's Alright'. Post was done by Juniper at ScreenScene.
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