Irish Times work

I created these ads with Adam Crane for a pitch to the Irish Times. The brief was to create a positioning that reflected how their journalists got to the heart of the matter, whatever the subject. Our answer was to explore the nature of opinions in press ads straight from their primary sources. In this way the strap line '…as we know it', lent itself to categorisation within the paper (Sport as we know it, Culture as we know it, etc.) and reinforced the Times' primacy as Ireland's paper of record.